“This feels like me” , Shirley Setia on launching ISLAND, a skincare brand close to her heart
What makes ISLAND truly special is Shirley’s deep, hands-on involvement. From the very first brainstorms to final product testing, Shirley has been part of every step. Her personal experience with skin sensitivity, travel-induced breakouts, and product overload shaped ISLAND calm, minimalist approach to skincare.
Shirley Setia is known for her soulful voice, global fan base, and charming screen presence. But behind the spotlight was a quiet personal struggle with skincare, stress, and the pressure to always look perfect. Now, she’s turning that journey into something powerful with the launch of Island Beauty, a skincare brand she has co-founded with Sakshi Jain and Jinsoon Lee.
What makes ISLAND truly special is Shirley’s deep, hands-on involvement. From the very first brainstorms to final product testing, Shirley has been part of every step. Her personal experience with skin sensitivity, travel-induced breakouts, and product overload shaped ISLAND calm, minimalist approach to skincare.
“ISLAND let me share the parts I had never spoken about, the skin issues behind the scenes, the pressure to look a certain way. I didn’t want to just endorse something. I wanted to build something I truly believed in. My favourite part? Hearing people say, ‘this feels like me.’” shares Shirley.
With ISLAND, I wanted to bring the best of global skincare- especially Korean rituals—but make it truly our own. So we combined fermented Korean rice water with powerful Indian ingredients like turmeric to create a 3-step routine that’s simple, multi-purpose, and made for Indian skin and climate.
Launched on her birthday, Shirley’s new venture marks a fresh chapter one of confidence, honesty, and care. With ISLAND she’s not just creating beauty products she’s creating a safe space for skin and self.
