Sanjay Bdeia Song Editorial Review: “Chumma De De” – A Refreshing Dose of Desi Pop With Heart and Humor
Mumbai:In a music industry increasingly dominated by polished studio pop and digital beats, “Chumma De De” arrives like a breath of fresh air — unfiltered, energetic, and full of cultural flavor. Produced by Sanjay Bedia Girgaonkar, the track boldly embraces its desi roots while delivering mass appeal through catchy rhythm and colorful visuals.
The song’s greatest strength lies in its authenticity. Lyricist and vocalist Sanjeev Chaturvedi, alongside Prashant Salwadi, captures the teasing, flirtatious tone of small-town romance with effortless charm. Rather than chasing trends, the lyrics lean into their local flavor, giving the song a voice that feels both familiar and fresh.
What sets this release apart is its visual storytelling. Filmed in Malegaon, Maharashtra, and directed by Mohsin Muskan with co-direction by Sayed Ahmed, the video doesn’t rely on grand sets or big-budget gimmicks. Instead, it draws power from the environment — busy streets, local architecture, and cultural cues that bring the narrative to life. The choreography by **Rahul Mahire and Bhushan adds joy without overwhelming the story, performed with zeal by a diverse cast including Purvi Jamwal,Ganesh Chavan, Puja Pandey, Mushtaq Shaikh, Aslam Chandra, and Shafiq Shaikh
Musically, Debasish Bhattacharjee’s arrangement is vibrant and rooted, steering clear of overproduction while still sounding rich. The mixing by shika Hirve balances the layered sounds cleanly, giving the track a professionally finished edge. Arbaaz Shaikh and **Shahrukh Shaikh’s cinematography works in tandem with the music, capturing moments that feel spontaneous yet well-composed.
Behind the scenes, Sarika Chaturvedi’s coordination and Shakeel Muskan’s production oversight ensure everything stays cohesive. The supporting crew — Raju Shaikh, Sufiyan Qureshi, Dilshad Ansari, and **Nadeem Shaikh — contribute to a final product that never feels rushed or compromised. The makeup by Kalpana Patil and editing at Muskan Photo Studio provide the final polish, and GB Arts’ poster design successfully distills the song’s mood into a single vibrant image.
Special recognition goes to Arif Khan and Gagan Bhamra, whose support played a key role in bringing this grassroots project to fruition.
While “Chumma De De” might not chase mainstream radio formulas, it stands tall in its own niche — proudly desi, emotionally rich, and delightfully fun. It’s the kind of track that proves music doesn’t need to be global to be impactful — sometimes, staying local makes it more powerful.
